The first few weeks and months of lessons are a key time not just for your piano students, but for their parents too. Understanding the piano parent onboarding process can help you to fill your studio with involved and enthusiastic piano families.
We all know how vital the role of piano parents is in our studios. They help students with practice at home, and encourage them when they come across challenges.
Plus, ultimately, piano parents are our customers. They’re the ones who make the decision to start lessons and continue lessons, year-after-year.
So how can you make sure they stay in your studio? It’s all about understanding the piano parent onboarding process.
STAGE 1: AWARENESS
This is when the potential piano parent goes from having no idea you exist, to knowing the name of your studio. Perhaps they see your website in Google results, or a poster on a board, or a friend tells them about you.
They know you’re there, so now they need to take the next step.
STAGE 2: ENQUIRY
If all goes well, the potential piano parent will reach out to you and ask about lessons.
Whether they email, call or show up in person, make sure you have a process in place for replying promptly.
STAGE 3: MEETING
Some teachers skip this stage but I think it’s essential.
Having a meeting or interview before you start lessons means that you can talk through policies, tour the studio, and generally get everything started on the right foot.
STAGE 4: ORIENTATION
The first couple of weeks are about making sure your students and their parents feel welcome and understand how things work.
Communicate regularly and get them excited about their decision to join your studio. Send emails and texts or pick up the phone and call them.
Make sure they know they made the right decision by picking you.
STAGE 5: INTEGRATION
Do not leave this up to chance.
After the first few weeks are over, your student is still new and they are not yet fully integrated into your studio community. Continue to communicate frequently and provide tips and explanations so that they can become your favourite type of piano family and stay for the long-run!